ILLYA KITCHENS
CASE STUDY
Driving leads for luxury kitchens in a highly competitive market.
OVERVIEW
Illya Kitchens design, supply, and install luxury German-fitted kitchens.
Founded in 2012 as a family business, Illya Kitchens is your destination for the best designs that are aligned with your values. They source kitchens from a world-renowned German manufacturer, and we seek to create meaningful personal relationships with their clients.
The kitchens they supply are subject to the highest quality requirements, they, therefore, chose to be supported by a German supplier who has been established since 1898, and has an annual turnover of €616 million (2019). Their intimate knowledge of German kitchens coupled with the creative flair of our kitchen designers has led to them receiving numerous awards over the last 8 years.
Illya Kitchens were looking to use PPC marketing to drive more inquiries, showroom vists, and sales.
"A critical thinker, with a passion for what he does, Simon is a rare find in the world of PPC, therefore to have him on your team definitely gives you an advantage over your competitors. Simon goes far and beyond what is expected from him to make sure that goals are met.
An integral part of your marketing strategy - PPC needs to be done by someone experienced and that is exactly what Simon is."
APPROACH
Localised Campaigns
We restructured Google Search to include localised campaigns targeting affluent areas within London which helped increase both CTR and conversion rates.
Bidding Strategies
We experimented with various bidding strategies to ensure that we were maximising our ad visibility to the right user at the right time
Keyword Analysis
We analysed the existing keyword selection and conducted thorough keyword research to create comprehensive search campaigns containing high-intent keywords.
Fresh Compelling Ad Creation
We tailored our ad copy to our audience and specific keywords. By improving our messaging we saw an almost instant impact on key metrics.
RESULTS
13%
increase in
Search Traffic
year-on-year
148%
increase in
Leads
year-on-year
42%
reduction in CPA
(cost-per-acqusition)
year-on-year
CONCLUSION
In conclusion, the PPC campaign we conducted for Illya Kitchens has demonstrated significant success and delivered real tangible results for the client.
We saw a 13% increase in search traffic year-on-year. Not only did we deliver more traffic but it was higher-quality traffic which is evidenced by the 148% increase in leads and 42% reduction in CPA (cost-per-acquisition) over the same period.
Not content with this growth, our strategy has been to further expand on this increased visibility by increasing visibility across other platforms such as the Google Display Network and Microsoft Ads.