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Simon Wells
- Oct 27, 2020
- 3 min
PPC Campaign Planning | The Objective
Okay, you’ve heard about Google Ads. You’ve been told you need an online presence. You may even have a brand-spanking new website, but how do you get started? What ad formats should you be using? What is a Shopping campaign? Should I be running video ads? Pay-per-click advertising (PPC) is a very powerful tool for brand building, driving relevant interested traffic to your website, and encouraging user actions. However, it’s important to ensure that the advertiser has some le
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Simon Wells
- Oct 27, 2020
- 4 min
PPC on a budget: How to succeed
Every advertiser or marketer would love the luxury of an unlimited budget, but most of us have limitations on PPC budget and when this is the case – how can we hope to compete? The vast array of features and settings within any PPC account can initially be quite daunting, but once you start to understand how and where your budget is being deployed, you can start to make your advertising spend go further – to help place the right ad, in front of the right customer, at the righ
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