JUST RADIATORS
CASE STUDY
Driving huge year-on-year growth for a designer radiator retailer.
OVERVIEW
If you have vintage items lying around the home doing nothing, Vintage Cash Cow will be happy to buy them from you. They are happy to take items in any condition and the process is made to be as easy as possible. There is no need for you to even leave your home. Simply request a sales pack then use the pack to send the items. The package comes with a product guide, pre-paid postage, and is tracked and insured.
Vintage Cash Cow will gladly accept a wide range of vintage items including jewellery, silver, watches, gold, old toys, and even vintage sunglasses. The company’s experts will appraise them and call you with an offer.
If you accept the offer they will send you a cheque or the money can be transferred to your bank the same day. If you don’t agree to the valuation then the items will be returned to you straight away free of obligation and charge.
Vintage Cash Cow were looking to work with a PPC specialist to help improve the performance of their existing PPC campaigns. The brief was to drive more sign-ups and engagement with their service and to drive down the existing CPA (cost-per-acquisition).
"It's been a pleasure working with Outsource PPC, who are professional and have expert knowledge within paid media, especially.
It's good to work with a team that understands business commercials and the ROI we need to achieve, while always looking to grow our campaigns"
APPROACH
Google Shopping
We spent time interrogating the search term reports to identify the traffic which carried high intent and experimented with various keyword match types.
Bidding Strategies
We experimented with various bidding strategies to ensure that we were maximising our ad visibility to the right user at the right time
High Intent Search
GCLID tracking allows the advertiser to upload offline data into the Google Ads account to enable a greater level of optimisation.
Platform Expansion
We tailored our ad copy to our audience and specific keywords. By improving our messaging we saw an almost instant impact on key metrics.
RESULTS
42%
increase in
Search Traffic
year-on-year
21%
increase in
Sales Revenue
year-on-year
64%
increase in ROAS
(return-on-ad-spend)
year-on-year
CONCLUSION
Not only did we increase the volume of clicks to the client’s website but we also ensured the traffic was highly relevant. We created a strategy that would help to reduce the waste spend on the PPC account, which we were then able to reinvest into the areas of the account that worked well.
It was also important to increase the rate at which people who visited the site engaged with the company and used the services. This was achieved by creating highly relevant ads that directed a high volume of users to the website that had a genuine interest in the service for the goods they owned.
The results of this project were far beyond that of our initial targets and we continue to grow our activity across various ad platforms with Vintage Cash Cow.