"A critical thinker, with a passion for what he does, Simon is a rare find in the world of PPC, therefore to have him on your team definitely gives you an advantage over your competitors. Simon goes far and beyond of what is expected from him to make sure that goals are met.
An integral part of your marketing strategy - PPC needs to be done by someone experienced and that is exactly what Simon is."
ILLYA KITCHENS
GREAT RESULTS IN A COMPETITVE MARKET
Illya Kitchens design, supply, and install luxury German fitted kitchens.
Founded in 2012 as a family business, Illya Kitchens is your destination for the best designs that are aligned with your values. They source kitchens from a world-renowned German manufacturer, and we seek to create meaningful personal relationships with their clients.
The kitchens they supply are subject to the highest quality requirements, they, therefore, chose to be supported by a German supplier who has been established since 1898, and has an annual turnover of €616 million (2019). Their intimate knowledge of German kitchens coupled with the creative flair of our kitchen designers has led to them receiving numerous awards over the last 8 years.
THE CHALLENGE
Illya Kitchens were looking to use PPC marketing to drive more inquiries, showroom vists, and sales.
THE STRATEGY
We reviewed their existing activity and discovered too many keywords that were attracting users without the intent to purchase. These users were simply looking for information about Subaru, or requiring servicing.
It was important to increase the contact rate from initial search to website visit, and then generate phone calls or showroom visits.
